It’s been a weird year. I don’t know any other year like it. Even 2016 with its celebrity deaths, Brexit vote, and Trump’s shock election doesn’t even come close to the worst Australian wildfires ever, the biggest social justice marches ever, and a pandemic that led to many countries shutting right down.
Have you ever wondered why customers don’t read your business blog? It’s likely one of these three reasons.
I’ve noticed a trend of late that new blog content from most of my subscribe-to list has slowed to a trickle. Some blogs I subscribed to in the past were writing 2-3 articles per week. Now, it seems they are barely scraping that per month, some even less frequently than that. Some haven’t posted forContinue reading “It May Seem Blogs Are Becoming Ghost Towns, But Readers Still Love Them”
It doesn’t matter what your business idea is, in the process of developing and marketing, or at production stage and selling to customers. Either way, it deserves good presentation. You need to demonstrate that you know what you’re talking about and to reach out to people (investors and customers) in the right way. Some thingsContinue reading “Your Great Business Idea Needs Equally Great Written Content”
I turn down work for many reasons through Upwork. Leaving aside those of too low a budget and jobs for which I have no experience (I get invited to translation and PPC advertising roles for which I have no experience let alone interest), sometimes I reject them purely because of the client. If I getContinue reading “Are You Being the Best Upwork Client You Could Possibly Be?”
It’s all moving a bit fast, isn’t it? The more blogs I read, the more I see how website aesthetics have changed with mobile internet and touch screen technology. The most noticeable change is the move toward touchscreen functionality which is no longer limited to mobile devices but now common on laptops too. So I’veContinue reading “Importance of a Good Blog Theme”
It’s beginning to look a lot like January – cold, dark and wet. The Christmas decorations are down for most, although we keep ours up until 12th night (5th), I just don’t have the heart to put the lights on after New Year’s Day night. Summer is long enough ago to be a memory andContinue reading “Winter, Seasonal Affective Disorder, and the Writer”
Perhaps a more poignant reflection for the end of 2018. It has been a difficult year in many ways, but by no means the worst I’ve ever experienced. I would say “bittersweet” with the start of 2019 looking like beginning with a bright future right now. January started as any other did – I hadContinue reading “None of Us Are Getting Any Younger, So Enjoy It”
Regular readers will know that this blog regularly undergoes an overhaul. It’s vital for my business that I move with the times. The type of content has also changed. During the summer I made arguably the biggest change to the website since changing its name in 2012 and giving it a more professional sheen. DuringContinue reading “Blog Posts to Delete for Improved SEO”
Ah, going into business – it’s as much an exciting time as one full of fears and anxieties. You have so much to think about regardless of what services or products you expect to eventually sell to customers. Are you B2B or B2C? Should you have a website (the answer to that should nearly alwaysContinue reading “Start-Ups: Don’t Neglect Your Blog!”