You Are the Brand: Selling Yourself While Introverted or Camera-Shy

“You are the brand!” That applies to whatever it is you are trying to sell: books, photographs, business services, fudge, recipes… it doesn’t matter. But trying to sell yourself when you’re an introvert is one of the hardest things to do. If you’re camera-shy, private, or simply don’t like seeing photos/videos of yourself, it’s difficultContinue reading “You Are the Brand: Selling Yourself While Introverted or Camera-Shy”

Why COVID-19 Pandemic is the Right Time To Reach Out to Customers

Regardless of what happens next, coronavirus/COVID-19 is here to stay. It’s the new normal, even if a vaccine becomes available in the next year. This lockdown is unprecedented; I’ve never known anything like this and being in my mid-40s, I probably never will again.

Confused About Social Selling? Here’s What You Need to Know

If you’re still #advertising on social media with “buy our stuff!” type post, you’re using out of date practices. #SocialSelling is where it’s at now.

Skills I Never Thought I’d Need as a Freelance Writer: #1 Graphic Design

Six years I’ve been doing this gig. Six years! At the time I just wanted to write and I signed up for Elance and Odesk thinking I would (eventually) get enough work in perpetuity and by word of mouth when I had a large enough list of clients. I didn’t consider other skills and atContinue reading “Skills I Never Thought I’d Need as a Freelance Writer: #1 Graphic Design”

Don’t Ignore Fonts in Your Promotional Material

Learning how to use my DSLR properly and aiming to make some small income from it means I’m going to have to learn some skills I never previously thought I would need. Granted, I could have spent more time on marketing in the past, something I am now trying to remedy. But photography is aContinue reading “Don’t Ignore Fonts in Your Promotional Material”