Learning to effectively market one’s freelance business is a matter of trial and error. It’s one of the most difficult (and thankless) aspects of the job, but a necessary one. I love writing but I can’t afford to neglect reaching out to other businesses to ensure a stream of clients. There is no guarantee of … Continue reading How Clients Can Help Freelancers Grow Their Business
Ah, going into business – it’s as much an exciting time as one full of fears and anxieties. You have so much to think about regardless of what services or products you expect to eventually sell to customers. Are you B2B or B2C? Should you have a website (the answer to that should nearly always … Continue reading Start-Ups: Don’t Neglect Your Blog!
At the beginning of the year, I never imagined I would even consider branching out into anything beyond the written word. I’ve always enjoyed photography but only as an interested bystander “ooh that looks nice, I’ll get my camera” was about it. I didn’t think about composition, lighting etc. But mild disappointment at some naff … Continue reading I Have Now Officially Branched Out Into Photography
While freelancing for a living is empowering and gives you control over your work-life balance, the work you do, the clients you work with and the level of work you take on, it’s important to maintain professional standards. When you do, clients will want to work with you and will keep coming back for more.
Have you just hired your first freelancer? It doesn’t matter whether they are a writer, cover artist, web developer or ad marketer. There are some universal expectations that your freelancer will expect. In order to deliver a successful project, they will need you to help them to help you. Here is how you do it.
Greetings new Upworker or seasoned veteran! How long have you been on Upwork? One day, one month, one year? No matter how successful you are, Top Rated or Rising Star, you’re probably doing something wrong on your profile. If it’s been some time since you updated it, you might find there are a few more … Continue reading How To Create a Great Upwork Freelancer Profile
The majority of my clients of the last four years realise the importance of a quality business blog. Most understand the increasing need for quality content. As the search engines (especially Google) further refine their algorithms, that is only going to get more important. Why? Because with social media, how much and how often your … Continue reading Why You Must Not Cut Corners on your Business Blog
Freelancing in any service requires that you wear many hats. In the creative industries, one of the most common hats you’ll require is that of United Nations Negotiator. You’ll regularly find clients who will ask for some discount. Just as your remit is to get the best deal you can for your work, their role … Continue reading When Should a Freelancer Consider Giving Discount?
You might be surprised to learn that a prospective client once asked me what I know about content writing considering my academic background and fiction writing. I politely pointed to some of my samples on the web and explained that the two are not mutually exclusive. The more I thought about it, the more it … Continue reading Why Fiction Writing and Content Writing Are Not That Different
Welcome to another New Year! I hope 2017 turns out to be better than your 2016 whether it was good or bad. 2016 was certainly a year of changes. we had two political shocks. First, The United Kingdom voted to leave the EU and Donald Trump won a shock Presidential election. Post-truth became OED’s Word … Continue reading Why Freelancers NEED To Take Time Off