The Power of Words: Tactics Advertisers Use To Convince You To Spend (Logic)

A couple of posts back I looked at the emotion-based methods and tactics advertisers use to convince you to buy a product. Until you start looking at the techniques advertisers use when encouraging you to buy a product or service, you are likely completely oblivious to them. You might be vaguely aware, but you fall […]

The Power of Words: Tactics Advertisers Use To Convince You To Spend (Emotion)

Advertising: love it or hate it, it’s persuasive in convincing us to choose one product or service over another or dissuade us from buying another’s. When you have allowed yourself to be persuaded to make one choice rather than an alternative, the choice you make is either on an appeal to your emotional state, or […]