It’s 10 years next month that I got (what is now) my last permanent job as an employee. It marked the end of my admittedly short-lived career as a field archaeologist and firmly put me back into a non-graduate administrative role. I missed the Camaraderie of the team – even an introvert like me gets […]
Have you ever wondered why customers don’t read your business blog? It’s likely one of these three reasons.
Regardless of what happens next, coronavirus/COVID-19 is here to stay. It’s the new normal, even if a vaccine becomes available in the next year. This lockdown is unprecedented; I’ve never known anything like this and being in my mid-40s, I probably never will again. Many businesses have shut their doors and furloughed their employees during […]
It’s been a complex and difficult time for many freelancers. Most of us are thinking about how we can do things differently for you, our clients. Uncertainty over Brexit started it all off but now, this global pandemic has given me pause for thought on how I freelance. In truth, changes to how MG Mason […]
I’m not and have never been an extrovert; I’d quite happily not go out for a few days. Some weeks, the only place I go is the supermarket and the gym now that I work from home. I’m not a complete hermit though. Unlike a lot of introverts, I like going outside – to the […]
February is always a quiet month and this one has been quiet. Late last year I came across a term “working on your business” from other freelance writers. After much soul searching I realised I hadn’t done enough of this. This quiet February month has allowed me to really look at how I promote myself […]
Ah Twitter, love it or hate it. I’ve recently discovered a new-found love for the platform after ignoring it for years. I opened my first account in 2015 to pose as the character Jim from Dead Heat. I didn’t give it enough time or tweet enough as a marketing tool. A year ago, I repurposed […]
If you’re still #advertising on social media with “buy our stuff!” type post, you’re using out of date practices. #SocialSelling is where it’s at now.
The human mind has an infinite capacity for distraction. Even the most committed freelancer / small business owner is less productive in a day than they might otherwise be if they could focus properly. That’s ok. Because after all, we’re human and not mindless drones. While the human mind’s capacity for procrastination is infinite, there […]
I’ve noticed a trend of late that new blog content from most of my subscribe-to list has slowed to a trickle. Some blogs I subscribed to in the past were writing 2-3 articles per week. Now, it seems they are barely scraping that per month, some even less frequently than that. Some haven’t posted for […]