“You are the brand!” That applies to whatever it is you are trying to sell: books, photographs, business services, fudge, recipes… it doesn’t matter. But trying to sell yourself when you’re an introvert is one of the hardest things to do. If you’re camera-shy, private, or simply don’t like seeing photos/videos of yourself, it’s difficultContinue reading “You Are the Brand: Selling Yourself While Introverted or Camera-Shy”
It’s now early June. The UK is still technically in lockdown though some restrictions have now eased. Throughout the month, more restrictions will gradually lift. We are still expecting a second wave; Health Secretary Matt Hancock warned that a second stricter lockdown could still happen. One thing is clear: normality is not “just around theContinue reading “Keeping Your Customers Engaged During COVID-19”
It’s 10 years next month that I got (what is now) my last permanent job as an employee. It marked the end of my admittedly short-lived career as a field archaeologist and firmly put me back into a non-graduate administrative role.
Have you ever wondered why customers don’t read your business blog? It’s likely one of these three reasons.
Regardless of what happens next, coronavirus/COVID-19 is here to stay. It’s the new normal, even if a vaccine becomes available in the next year. This lockdown is unprecedented; I’ve never known anything like this and being in my mid-40s, I probably never will again.
It’s been a complex and difficult time for many freelancers. Most of us are thinking about how we can do things differently for you, our clients. Uncertainty over Brexit started it all off but now, this global pandemic has given me pause for thought on how I freelance.
I’m not and have never been an extrovert; I’d quite happily not go out for a few days. Some weeks, the only place I go is the supermarket and the gym now that I work from home. I’m not a complete hermit though. Unlike a lot of introverts, I like going outside – to theContinue reading “Work From Home Tips From An Introvert During COVID-19”
February is always a quiet month and this one has been quiet. Late last year I came across a term “working on your business” from other freelance writers. After much soul searching I realised I hadn’t done enough of this.
Ah Twitter, love it or hate it. I’ve recently discovered a new-found love for the platform after ignoring it for years. I opened my first account in 2015 to pose as the character Jim from Dead Heat. I didn’t give it enough time or tweet enough as a marketing tool. A year ago, I repurposedContinue reading “Five Ways You’re Doing Twitter Wrong”
If you’re still #advertising on social media with “buy our stuff!” type post, you’re using out of date practices. #SocialSelling is where it’s at now.