Confused About Social Selling? Here’s What You Need to Know

If you’re still #advertising on social media with “buy our stuff!” type post, you’re using out of date practices. #SocialSelling is where it’s at now.

The Fake Work Holding Your Small Business Back

The human mind has an infinite capacity for distraction. Even the most committed freelancer / small business owner is less productive in a day than they might otherwise be if they could focus properly. That’s ok. Because after all, we’re human and not mindless drones. While the human mind’s capacity for procrastination is infinite, there […]

Essential Free Software For Every Home-Based Small Business

Money is always tight for a startup business, especially when working as a sole trader / freelancer. Even if you have loan you are confident that you can pay back in time, you will come to rely on free software to maximise your slender profit margin, if you have one at all. Setting up your […]

The Soft Skills Freelancers Bring to Your Business

Clients who work with or looking to outsource work to freelancers typically think of the hard skills. In my case, that’s writing and proofreading. This is understandable. After all, you need to know that your freelancer has the necessary background, skills, and training so successfully complete the tasks you need of them. Yet we also […]

Skills I Never Thought I’d Need as a Freelance Writer: #1 Graphic Design

Six years I’ve been doing this gig. Six years! At the time I just wanted to write and I signed up for Elance and Odesk thinking I would (eventually) get enough work in perpetuity and by word of mouth when I had a large enough list of clients. I didn’t consider other skills and at […]

Your Great Business Idea Needs Equally Great Written Content

It doesn’t matter what your business idea is, in the process of developing and marketing, or at production stage and selling to customers. Either way, it deserves good presentation. You need to demonstrate that you know what you’re talking about and to reach out to people (investors and customers) in the right way. Some things […]

How Clients Can Help Freelancers Grow Their Business

Learning to effectively market one’s freelance business is a matter of trial and error. It’s one of the most difficult (and thankless) aspects of the job, but a necessary one. I love writing but I can’t afford to neglect reaching out to other businesses to ensure a stream of clients. There is no guarantee of […]

Are You Being the Best Upwork Client You Could Possibly Be?

I turn down work for many reasons through Upwork. Leaving aside those of too low a budget and jobs for which I have no experience (I get invited to translation and PPC advertising roles for which I have no experience let alone interest), sometimes I reject them purely because of the client. If I get […]

Don’t Ignore Fonts in Your Promotional Material

Learning how to use my DSLR properly and aiming to make some small income from it means I’m going to have to learn some skills I never previously thought I would need. Granted, I could have spent more time on marketing in the past, something I am now trying to remedy. But photography is a […]

Importance of a Good Blog Theme

It’s all moving a bit fast, isn’t it? The more blogs I read, the more I see how website aesthetics have changed with mobile internet and touch screen technology. The most noticeable change is the move toward touchscreen functionality which is no longer limited to mobile devices but now common on laptops too. So I’ve […]