It doesn’t matter what your business idea is, in the process of developing and marketing, or at production stage and selling to customers. Either way, it deserves good presentation. You need to demonstrate that you know what you’re talking about and to reach out to people (investors and customers) in the right way. Some things are universal regardless of whether your business sells:
- A revolutionary shatterproof smartphone screen
- An open source SAAS office package
- An anti-walrus alarm for the garden
- A range of enrichment animal toys for zoos
Unfortunately, too many businesses consider only the quantity of interactions and the whether they have a presence on all relevant social media channels. Not enough thought is give to interaction quality. What results is poorly constructed blog posts, marketing materials, email newsletters full of typos, poor grammar and the “wrong” language for the audience. It makes your business seem amateur and slapdash, even if you product or service is not.
There are several reasons why businesses should consider outsourcing their written web content.
We Speak to Your Audience
You might argue that as the business owner/product seller, you know your audience better than we do. That’s true from a perspective of who your customer is. It’s not true from the marketing perspective of what will push their buttons and clinch a sale. Freelance web content writers understand the sort of language to use to appeal to your customers to help them make a decision. We understand that how you approach your audience can sometimes be the best (sometimes the only) factor in making a decision.
Even If You Think You Have Time, You Won’t Have Time
It’s common for clients who hire me to say “I’d love to do it myself, but I just don’t have the time”. Written content is a long-term strategy. It’s an investment. You will eventually run out of time to produce written content and you won’t have the time to produce as much as you would like, even if you’re posting one article per week. Freelance web content writers can produce a 500-word article faster than you can because of our experience – this includes researching and proofreading too.
Wouldn’t You Rather Develop Your Product/Service Instead?
Every minute you spend on writing a blog post or newsletter, or updating your landing page, or writing a Facebook post, is a minute you could have spent doing something else. It’s a minute you could have spent not thinking about work, or speaking to investors, or meeting a potential client, or even earning hard cash in doing the work. Outsource and free up time to doing what you do best and let us handle your content. It makes good business sense in the long run not to tie yourself up trying to wear 100 different hats.
Small business owner? Need some help with your written content such as blogs, website content or long form white papers? Email me at firstname.lastname@example.org to discuss your needs.