Fonting Without Prejudice

Learning how to use my DSLR properly and aiming to make some small income from it means I’m going to have to learn some skills I never previously thought I would need. Granted, I could have spent more time on marketing in the past, something I am now trying to remedy. But photography is a visual art (obviously!) which needs some visual skills development to market.

The image is important for any graphic design image but just as important is the font. I’ve been spending time at Font Squirrel, more time than I have in the past even though it’s my go to resource for ebook cover fonts. Both the Dead Lock (Destroy) and The Christmas Goblin (Mountains of Christmas) fonts came from there. The covers are on my fiction page.

If you haven’t heard of Font Squirrel before, I strongly recommend that you take a look. One of my first efforts at a graphic design was this simple banner for my Red Bubble products. The font is called Lobster Two. I think it’s rather nice for a retail banner.

As mentioned in a post from a few weeks back, I’ve recently subscribed to Photoshop SaaS. While my primary use is for photo editing, I’m also intending to use it for some graphic design too – especially with the Smart Objects function for Red Bubble promotions.

I presently use a font called Reey for the signature on my photos but finding it a bit too extravagant and might change it to something simpler. It’s on my Red Bubble profile page banner (click the link above) where I think it works rather well.

Here are a few more pleasant fonts I’ve downloaded recently that I intend to put to good use. I’ve written the font’s name in the actual script. Good thinking Batman.

How to Choose the Right Font?

That’s a good question and one I’ve been pondering otherwise I wouldn’t have spent so much time on Font Squirrel recently. How important is a font, really? It’s probably not the first aspect of design you’ll consider. It’ll probably one of the last but there are some reasons why you should give it more consideration than you do.

Look again at the Red Bubble banner above. Who in their right mind would have used Times New Roman for that, for example? The basics such as Times New Roman and Arial are ugly but useful for writing because they are easy to decipher. My preferred font on MS Word is Calibri, a basic font which has been the default for about ten years. But none of them would look nice on a graphic. I chose Lobster Two because it’s aesthetically pleasing and has the right feel for retail products.

Some marketers would say a font represents your brand. But I would go a step further and say you should use different fonts depending on what you are trying to present. The video above says that the first point to consider is the audience. With that in mind, I wouldn’t use Destroy (the font I’m using for the Dead Lock cover) on the Red Bubble graphic above to sell my t-shirts, nor would I find Berkshire Swash useful on a horror book cover.

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